MARKETING
Marketing as unique as your voice.
Crafted to connect, resonate and grow your literary presence.
At Coven Press, we believe that every author deserves a marketing approach as unique as their voice. With a focus on thoughtful curation and meaningful connection, we craft marketing strategies that reflect and appreciate you – your values, your audience and your unique literary journey.
Whether you’re seeking a bespoke campaign or a flexible collection of services, our marketing options are designed to meet you where you are. From tailored outreach to author branding and promotional support, every single element is built to resonate with your readership and amplify your social and physical presence.
Coven Press collaborates closely with you to mix, match and customise your marketing approach because marketing isn’t one-size-fits-all. Our thoughtful, adaptable and accessible services are designed to work for every author, every budget and can be incorporated at any stage of the publishing journey.
All prices are listed in AUD.
Interested in our marketing solutions for you and your book?
AUTHOR BRANDING
PROMOTIonal MARKETING
VIRTUAL ASSISTANT
VIRTUAL ASSISTANT
PROMOTIonal MARKETING
VIRTUAL ASSISTANT
PROMOTIonal MARKETING
PROMOTIonal MARKETING
PROMOTIonal MARKETING
EVENT SUPPORT
PROMOTIonal MARKETING
PROMOTIonal MARKETING
AUTHOR BRANDING
Your author brand is the heart and soul of your presence, whether in-person or online. Coven Press crafts branding that captures your voice and identity, building authentic visibility that resonates with readers and endures beyond the page.
Timeframe: 1 week
Total Cost: $300.00
What’s Included:
- Discovery call & direction meeting
- Brand mood board
- Logo suite, including wordmark, primary logo and submark
- Colour palette & typography (licensed materials may be sold separately)
Timeframe: 3 weeks
Total Cost: $400.00
What’s Included:
- Discovery call & direction meeting
- Brand mood board
- Logo suite, including wordmark, primary logo and submark
- Colour palette & typography (licensed materials may be sold separately)
- Two branding icons
- Two pieces of brand collateral (design only, including email signatures, bookmark, posters, banners etc)
- Three social media brand templates
Timeframe: 4 weeks
Total Cost: $600.00
What’s Included:
- Discovery call & direction meeting
- Brand mood board
- Logo suite, including wordmark, primary logo and submark
- Colour palette & typography (licensed materials may be sold separately)
- Two branding icons
- Two pieces of brand collateral (design only, including email signatures, bookmark, posters, banners etc)
- Eight social media brand templates
- Three social media highlight covers
- One newsletter template
Virtual Assistant
Let us handle the details while you return to the page.
Coven Press offers virtual assistant services tailored for authors who wish to focus on what they do best: writing. From general administration support to social media management, our VA offerings are designed to lighten the load and keep you focused, supported and available.
This service is fully customisable and may include a range of tasks depending on your priorities and budget. We recommend reaching out with your specific needs and requests so we can curate a package that aligns with both your goals and resources.
Looking for thoughtful, dependable and experienced support from industry-grade VAs? Reach out to us today.
Timeframe: monthly
Total cost: starting from $44.00/hr (minimum of 5 hours per month)
Below we have listed a range of potential tasks that you can mix, match and adapt to suit your needs.
Please note: the minimum VA service does not include all the below items. For a better indication of pricing, please reach out to Coven Press.
Ad hoc
publishing support
publishing support
- General ad hoc including email and calendar management, phone correspondences, document filing and creation
- Website management, including design, copywriting and store setup
- Inventory and invoicing with events, bookstores, clients and book buyers
- Research and collaboration with podcasters, media outlets, reviewers, bookstagrammers, book clubs and connecting with likeminded authors within genre/location/online
- Award research, nominations and submissions
- Publishing research for editors, agents
- Coaching, support, reading and advice, including plotting, planning and scheduling
publishing support
publishing support
publishing support
- Document preparation for editors, formatters and designers
- Research and outreach to author services as requested
- One-on-one publishing support and guidance from pre- to post- publication, including ISBN, uploading to KPD and Ingram Spark, NED, ELR scheme
- Alpha and/or beta reads
- Proofreading (not to be used in lieu of Coven Press’ proofreading service)
- ARC management
- Reviewer curation
social media management
social media management
social media management
- Monthly social media curation support (collaborative with author) of 12-15 posts per month
- Content pulls, reading through your book, pulling and curating posts from those
- Content scripting, including preparing scripts, shot lists and guides on content shooting (if local or close, shooting content for you)
- Video content editing
- Trend and analytics research, including advertising, social media calendars and posting schedules
- Newsletter curation, including researching, proofreading and uploading of content to nominated site
- Community interactions and account management, including posting
- Promotional kit curation, including author profiles, bios, Q&A and interviews
- Collateral design creation (including banners, merchandise, business cards) or collaboration and communication with designers
event support
social media management
social media management
- Researching author events and preparing event calendars
- Ad hoc event support, such as booking event, sending EOI, inventory, signage and social promotions specific to event
- Curating author events with bookstores, including coordinating with bookstore and hosts, hosting preparation and Q&A, inventory, signage and signing information, promotions and correspondence with collaborators (if applicable)
- Research and collaboration with podcasters, media outlets, reviewers, bookstagrammers, book clubs and connecting with likeminded authors within genre/location/online
marketing
Coven Press offers a range of curated social and physical marketing tailored to you, your book and your presence online and offline. We collaborate closely with authors to create impactful campaigns, ensuring your story reaches the right readers, in the right places.
A book trailer is a cinematic glimpse into your story’s soul, melding together imagery, mood, narrative and textual elements to spark curiosity and draw readers into the potential of your book.
Timeframe: 1 month
Total Cost: $300.00
What’s Included:
- Discovery call and direction meeting
- Trailer mood and scripting boards
- 1x 15-30 second horizontal book trailer (delivered as .mov)
- 1x 15-30 second vertical book trailer (delivered as .mov)
An email newsletter is a curated message that offers updates, insights, special information or sneak peaks, and for authors in particular, can be beneficial to their overall presence and promotions. Through driven engagement and content sharing, it connects readers with the author and can inspire community and sales.
Timeframe: 1 month +
Total Cost: starting at $220.00
What’s Included:
- Discovery call and newsletter direction meeting
- Newsletter curation, collaborating with author through idea, copywriting and editing
- Newsletter template
- Management (if requested)
Physical collateral transforms your branding into tangible touch points and can include items such as business cards, bookmarks, postcards, banners, pens etc. These items blend functionality with design, offering lasting impressions, collectable value and sellable merchandise that deepens the author’s connection with their community and readership through physical presence.
Timeframe: 1 week
Total Cost: starting at $100.00
What’s Included:
- Discovery call and design direction meeting
- 1x physical collateral item such as business card, post card, banner, signature provided in a .png/jpeg/pdf format to fit your sizing specifications
- Physical collateral organisation and printing management (if requested)
A promotional kit is a curated collection of marketing materials, including author biography, book information, reviews and press details, designed to showcase the author and their work to libraries, bookshops and media outlets. It helps authors simply promote themselves and their books in a professional medium.
Timeframe: 3 weeks
Total Cost: $220.00
What’s Included:
- Discovery call and promotional direction meeting
- Promotional kit delivered as a PDF, including book details of up to 3 books, author bio (long and short), author interview, book review collation (including 1x Coven Press provided review)
- Additional inclusions can be made (if requested)
Content pulling distills standout lines from your book to use for marketing, mostly in a social field, to craft engaging social media videos and showcase your voice and writing to connect to your audience and boost sales.
Timeframe: 3 weeks
Total Cost: $360.00
What's Included:
- Discovery call and direction meeting
- A 200-word review of your book
- Categorised list of quotes from your book
- 20x scripted social media content ideas using quotes
Social media templates are pre-designed, customisable graphics or layouts that maintain brand consistency across posts. They are designed to save authors time, streamline the content creation process and ensure a consistent and cohesive visual identity.
Timeframe: 2 weeks
Total Cost: $180.00
What’s Included:
- Discovery call and design direction meeting
- Curation of 8-15 social media templates (to be discussed and approved)
- 15x suggested posting ideas
A content calendar is a strategic schedule of planned posts across the platform/s of your choice. It ensures consistent messaging, saves time and aligns content with key dates or campaigns. The purpose is to keep social marketing organised, purposeful and stress-free by pre-planning and scheduling ahead of time.
Timeframe: 1 weeks
Total Cost: $130.00
What’s Included:
- Discovery call and direction meeting
- Personalised content calendar and posting schedule, detailed and filled
- 100x popular trending content ideas within your book style, genre, niche and requested specifications
Social media curation is the process of selecting, organising, designing and sharing content to your nominated social media platforms to engage, inform and build your audience and sales. It includes planning, copywriting, post design, scheduling and posting dates in a trackable way to create a stress-free, easily manageable method, while removing the stress of doing everything all at once from the author’s shoulders.
Timeframe: 1 month
Total Cost: starting at $280.00
What’s Included:
- Discovery call and design direction meeting
- Mood board and idea script
- Monthly content calendar and posting schedule, detailed and filled
- 12 posts curated with support of author, including ideation, content and design
- 4 templates
- Social media management (if requested)
- Scripts and editing support (if requested)
A website can be beneficial when promoting yourself online by allowing you to sell your books, inform your readers on any updates and provide information about yourself as an author. An effective website takes patience and time – time better suited to writing your next bestseller.
Timeframe: 2 months
Total Cost: $700.00
What's Included:
- Discovery call and website direction meeting
- Mood boards and initial ideations
- Website curation, up to 10 pages, copy and design supported by author
ARC (Advanced Reader Copy) management involves organising and distributing early versions of your book to select readers, reviewers and bookstagrammers before its official release.
Timeframe: 1 month
Total Cost: $90.00
What’s Included:
- Discovery call and direction meeting
- ARC coordination and management, including BookFunnel preparation and account set up
Reviews can set your book up for sales success by ensuring meaningful feedback and boosting visibility. We hand-select reviewers within your genre and handle the review management, ensuring they are displayed where your readers will find them.
Timeframe: 1 month
Total Cost: $90.00
What’s Included:
- Discovery call and request meeting
- Review reach out, delivered in requested format or website (social media, Goodreads, email)
Video content creation traditionally encompasses the scripting, filming, editing and sharing of video material to boost your brand, self and book in the form of engaging social videos. Our experienced filmmakers support authors by scripting content and editing it for them. Due to location constraints, Coven Press cannot film content for authors; however, we encourage and support them through the filming process.
Timeframe: 2 weeks – 1 month
Total Cost: starting at $275.00
What's Included:
- Discovery call and direction meeting
- Scripts and b-roll curation
- 8-15x editable videos
- Management (if requested)
Social media can be overwhelming and exhausting but is highly beneficial in promoting visibility. We offer support in the way of managing social media, communities and groups and through engaging with audiences to save time and keep authors on track.
Timeframe: Monthly
Total Cost: starting at $44.00
What’s Included:
- Discovery call and request meeting (based on aforementioned social and physical marketing)
Timeframe: 3 – 4 months
Total Cost: $2200.00
What’s Included:
- Discovery call and branding direction
- In-depth analysis and audit of your current analytics, posting insights and online branding (of up to 3 online branding such as website, social media, newsletters etc)
- 3 month content, strategy, engagement and advertising plan
- Branding refresh
- Final branding mood board
- Final logo suite including wordmark, primary logo and submark logo
- Final colour palette & typography (licensed materials may be sold separately)
- Final branding icons (up to 2)
- Final brand collateral (design only, up to 3 including email signature, bookmarks, posters, banners, postcards etc)
- 4 x social media brand templates
- 3 x social media highlight covers
- 1 month (15 posts) social media content creation (carousel and reels at the direction and support of the client)
- 3 month newsletter curation
- Content pulling
- Promotional kit
EVENT CURATION
Coven Press provides full event curation, offering tailored online and offline support. From book signings to readings, we help you plan and organise memorable events that engage readers and amplify your books presence within the literary community
Timeframe: at author’s request
Total Cost: $270.00
What’s Included:
- Discovery call and coordination meeting
- Author event research and event calendar
- Events checklist and planning document
- Event support and coaching, including ad hoc booking, sending EOI, inventory, signage, social promotions, coordination
- Inventory management
- Q&A preparation (if applicable)
- Research and collaboration with podcasters, media outlets, reviewers, bookstagrammers, book clubs or likeminded authors
Timeframe: at author’s request
Total Cost: $530.00
What’s Included:
- Discovery call and coordination meeting
- Author event research and event calendar
- Events checklist and planning document
- Event support and coaching, including ad hoc booking, sending EOI, inventory, signage, social promotions, coordination
- Inventory management
- Q&A preparation (if applicable)
- Research and collaboration with podcasters, media outlets, reviewers, bookstagrammers, book clubs or likeminded authors
- Regular meet-ups and planning sessions
- Physical attendance and on-ground duties
If outside of Ballarat/Melbourne, the author will be responsible for travel and accommodation costs.
Timeframe: starting at 2 hours
Total Cost: starting at $90.00
What’s Included:
- Consultation call
- Events checklist
- Additional requests can be accommodated
Coven Press pays deep respects to the traditional custodians and original storytellers of the lands on which we live and work, the Wadawurrung and Dja Dja Wurrung people of the Kulin nation, and recognise their continuing connection to the lands, waterways and skies.
We pay our respects to their Elders past, present and emerging and extend this to all Aboriginal and Torres Strait Islander people. We acknowledge that sovereignty was never ceded. It always was and always will be Aboriginal land.
Coven Press is an LGBTQIA+, BIPOC, SW and differently abled community.
We respect and welcome all people.
Acknowledgement of Country
Coven Press pays deep respects to the traditional custodians and original storytellers of the lands on which we live and work, the Wadawurrung and Dja Dja Wurrung people of the Kulin nation, and recognise their continuing connection to the lands, waterways and skies. We acknowledge the Aboriginal history of storytelling and respect the privilege to contribute to this ongoing tradition.
We pay our respects to their Elders past, present and emerging and extend this to all Aboriginal and Torres Strait Islander people. We acknowledge that sovereignty was never ceded.
This website uses cookies.
We use cookies to analyse website traffic and optimise your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.