MARKETING & PR
Marketing as unique as your voice.
Crafted to connect, resonate and grow your literary presence.
At Coven Press, we believe that every author deserves a marketing approach as unique as their voice. With a focus on thoughtful curation and meaningful connection, we craft marketing strategies that reflect and appreciate you – your values, your audience and your unique literary journey.
Whether you’re seeking a bespoke campaign or a flexible collection of services, our marketing options are designed to meet you where you are. From tailored outreach to author branding and promotional support, every single element is built to resonate with your readership and amplify your social and physical presence.
Interested in our marketing solutions for you and your book?
Marketing & PR Packages
TiER ONE: $330.00
TIER THREE: $990.00
TiER ONE: $330.00
Timeline: up to 4 weeks
- One-on-one marketing strategy meeting
- Social media marketing (1x launch post, 2x mockup designs, 2x reels, 4x posts, free resource)
- Digital media marketing (free resource)
- Advertising support (free resource, title advertising across Coven books)
- Physical media marketing (bookmark and postcard/flyer, free resource)
- Event support (free resource, Eventbrite listing, 1x promotional post)
- Press & publicity (sell sheet, bookshelf promotion, meet the author interview)
- Distribution (free resource)
TIER TWO: $660.00
TIER THREE: $990.00
TiER ONE: $330.00
Timeline: up to 6 weeks
- One-on-one marketing strategy meeting
- Social media marketing (2x launch post, 3x mockup designs, 3x reels, 6x posts, simple branding guidelines, free resource)
- Digital media marketing (free resource, content and branding suggestions and idea list)
- Advertising support (free resource, A+ content for Amazon and title advertising across Coven books, advanced metadata setup)
- Physical media marketing (bookmark and postcard/flyer, free resource, additional collateral design)
- Event support (free resource, Eventbrite listing, 1x promotional post, 2x half-hour one-on-one coaching sessions)
- Press & publicity (sell sheet, bookshelf promotion, self-guided interview, press release, media outreach information)
- Distribution (free resource, appearance in quarterly bookstore/library/events catalogue, bookstore/library outreach information)
TIER THREE: $990.00
TIER THREE: $990.00
TIER THREE: $990.00
Timeline: up to 8 weeks
- One-on-one marketing strategy meeting
- Marketing plan (3-month overview for pre-pub, launch and post marketing efforts)
- Social media marketing (3x launch post, 4x mockup designs, 4x reels, 8x posts, simple branding guidelines, hook and quote extraction, free resource)
- Digital media marketing (free resource, content and branding suggestions and idea list)
- Advertising support (free resource, A+ content for Amazon and title advertising across Coven books, advanced metadata setup, advertisement creation for Meta & Amazon including captions)
- Physical media marketing (bookmark and postcard/flyer, free resource, 2x additional collateral design)
- Event support (free resource, Eventbrite listing, 1x promotional post, 3x half-hour one-on-one coaching sessions, agenda and host script)
- Press & publicity (press kit, bookshelf promotion, Coven curated interview, media outreach information, competition and award list, podcast interview/appearance)
- Distribution (free resource, appearance in quarterly bookstore/library/events catalogue, bookstore/library outreach information)
STRATEGY & MARKETING PLANS
Combined strategy meeting & marketing plan: $400.00 (4 week timeline)
Strategy Meeting: $150.00
One-on-one marketing strategy designed to kickstart your promotional journey. From identifying and assessing the landscape, trends and opportunities in your genre market to informing marketing decisions, this strategy encompasses paid, owned and earned channels to advise your marketing process from launch and beyond.
Includes up to a 90-minute Zoom meeting and post-meeting strategy document.
Marketing Plan: $300
A bespoke marketing plan that leverages in-depth marketing research against your authorial objectives and requirements to inform and guide all promotional activities, paid, owned and earned. In clear, tangible and actionable steps, this tailored plan gives you research-informed confidence to effectively market your book the way you want, on your terms and in your time.
Includes a PDF, encompassing your marketing period. Up to 4 weeks.
a la carte marketing & pR
Cost: starting at $300.00
Timeline: up to 2 months
What’s Included:
- Advertising plan for two months, with month on month amendments (charged as requested)
- Advanced metadata and keyword selection for your book
- A+ content creation
- 2x advertising graphics set to your ideal advertising platform specifications
Cost: $350.00
Timeline: up to 4 weeks
What’s Included:
- Full press kit
- Full detailed author interview, posted to Coven Press social and digital accounts and website and templated for your personal use
- Podcast interview with Coven Press, posted to Coven Press social and digital accounts
- 5x social media promotions on Coven Press social and digital accounts
- 3x social media posts for your personal use
- Bookshelf review of 1 book
- Media prep kit, including templates, emails, phone and other contact information for events, media and bookstore outreach
Cost: $500.00
Timeframe: up to 8 weeks
What’s Included:
- Weekly coaching and virtual support sessions, to step-by-step navigate the event space
- 2x physical collateral creation (digital design only)
- 3x social media collateral creation for promotions
- Sell sheet for bookstore distribution
- Press release for media distribution
- Event agenda & host script creation
- Eventbrite or event listing creation and hosting
- Author interview
- Media, press and event space contacts and email/call templates
Cost: $400.00
Timeframe: up to 4 weeks
What’s Included:
- Discovery call and direction meeting
- 20 individual social media posts (including a mixture of static and carousel), with up to 10 rounds of edits
- 20 captions, including SEO hashtags and keywords
- Author identity one-page style guide
Cost: $700.00
Timeframe: up to 6 weeks
What’s Included:
- Discovery call and direction meeting
- Creation of website with up to 6 separate pages, including 3 rounds of edits
- How-to guide for your new website
Cost: $50.00 (or $45.00 for two or more)
Timeframe: up to 1 week
What’s Included:
- 1x physical collateral item such as business card, post card, banner, signature provided in a png/jpeg/pdf format to fit your sizing specifications
Cost: starting at $44/hr
Timeframe: per author's request
What’s Included:
- Ad hoc support for all things bookish, including inventory management, email management, on-the-day event administration and more
Authors are encouraged to reach out with their desired work expectations to see whether Coven Press will make a good fit.
Coven Press pays deep respects to the traditional custodians and original storytellers of the lands on which we live and work, the Wadawurrung and Dja Dja Wurrung people of the Kulin nation, and recognise their continuing connection to the lands, waterways and skies.
We pay our respects to their Elders past, present and emerging and extend this to all Aboriginal and Torres Strait Islander people. We acknowledge that sovereignty was never ceded. It always was and always will be Aboriginal land.
Coven Press is an LGBTQIA+, BIPOC, SW and differently abled community.
We respect and welcome all people.
Acknowledgement of Country
Coven Press pays deep respects to the traditional custodians and original storytellers of the lands on which we live and work, the Wadawurrung and Dja Dja Wurrung people of the Kulin nation, and recognise their continuing connection to the lands, waterways and skies. We acknowledge the Aboriginal history of storytelling and respect the privilege to contribute to this ongoing tradition.
We pay our respects to their Elders past, present and emerging and extend this to all Aboriginal and Torres Strait Islander people. We acknowledge that sovereignty was never ceded.
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